January, 2018 PGI USA educates and inspires the pre-engaged audience through its digital marketing channels. The platinum message is communicated through original content on PGI USA’s consumer website www.platinumjewelry.com and its social media channels (Facebook, Instagram and Pinterest). In addition to original content, the market collaborates with third party media publications, influencers and content contributors […]
20 May, 2018 New York (May 20, 2018) – Blake Lively accented her white outfit with over $2.5 million dollars in platinum and white diamond jewellery from Lorraine Schwartz to the 2018 MTV Video Music Awards in New York City on August 20th. -Ring with double marquise cut diamonds, set in platinum (8 carats total) […]
4 March, 2018 Los Angeles, CA (March 4, 2018) – Statement earrings set in platinum was the top accessory trend at the “90th Annual Academy Awards” this evening. From Nicole Kidman’s cluster diamond chandelier style, to Gal Gadot’s large diamond studs and Salma Hayek’s multi-row linear drops, the world’s leading actresses accentuated their couture gowns […]
19 May, 2018 London (19 May, 2018) – Congratulations to the Duke and Duchess of Sussex! According to the official web site of the British Royal Family, both Prince Harry’s wedding band and Meghan Markle’s tiara were set in platinum. Prince Harry said “I Do” with a platinum wedding band featuring a textured finish, from […]
21 January, 2018 Los Angeles, CA (January 21, 2018) – An extensive amount of notable actors and actresses sparkled in platinum jewelry at tonight’s “24th Annual Screen Actors Guild Awards.” Celebrity wardrobe stylist Nicole Chavez who styled first-ever host Kristen Bell for this momentous occasion in 4 outfit and jewelry looks for the show, noted […]
18 May, 2018 Los Angeles, CA (May 18, 2018) – International models and movie stars celebrated the latest cinematic achievements wearing spectacular platinum jewelry throughout the 71st Annual Cannes Film Festival, which concludes on Saturday. Arguably the world’s most glamorous red carpet, celebrities adorned their gowns and tuxedos with statement jewelry from legendary design house […]
4 May, 2018 New York (May 3, 2018) – Kendall Jenner and Elle Fanning selected platinum jewellery from Tiffany & Co. for the debut of the brand’s latest jewellery collection, Tiffany Paper Flowers™ in New York on May 3rd. Kendall Jenner: Necklace with diamonds, set in platinum Open flower ring with diamonds, set in platinum Firefly […]
2019 Hollywood’s A-list celebrities are leading trend setters across the world. PGI USA works with brand partners, stylists and public relations experts to facilitate platinum jewellery opportunities on the red carpet and to promote organic placements to increase awareness of and aspiration for platinum jewellery. The US market captures platinum jewellery’s success and provides curated […]
2018 Platinum Crowns – “the 5th C” of Diamond Jewellery PGI USA recognised the opportunity to connect platinum closer to the diamond by making Platinum Crowns (“the 5th C“) a key business programme for manufacturers and retailers. By partnering with the industry at large, PGI USA has the opportunity to make Platinum Crowns the standard […]
25 May 2018 PGI India Managing Director Vaishali Banerjee Speaks to CNBC TV18 on Strong Preference for Platinum Jewellery among Young Indians. Full article: https://www.cnbctv18.com/videos/economy/strong-preference-for-platinum-among-young-consumers-says-platinum-guild-india-71405.htm